There’s Nothing New About Our Desire for Instant Gratification

We’re all in a hurry to get what we want. And, oh yes, we’re all busy, busy, busy. A spur-of-the-moment visit to the John F. Kennedy Presidential Library and Museum reminded me that our impatience and desire for instant gratification are nothing new.

A view from the JFK Library overlooking the Boston Harbor and the Victura, a gift to JFK on his 15th birthday from his father.
A view from the JFK Library looking at the Victura, a gift to JFK on his 15th birthday from his father.

It seems each generation thinks the one on its heels is has an entitlement issue – they know what they want, and they want it now. Baby Boomers, Gen Xers, Millennials, Generation Z – take your pick. Each generation has been accused of being the now generation. As in I want it now.

“[W]e’ll all be happier if we develop some self-control and avoid the habit of wanting everything this instant.” (Baby Boomers)

“Remember, this is the generation brought up on instant gratification.” (Gen Xers)

“Fundamentally there is one thing shaping the future of retail: the desire for convenience – and within that the desire for immediacy in a multichannel world.” (Millennials)

“This [proliferation of mass technology] has made Generation Z impatient and requiring instant gratification, an introverted and aloof generation, with a lower attention span.” (Generation Z)

And now back to my visit to the JFK Library. It seems President Kennedy saw that our impatience was interfering with long-term plans and goals, since he included these words in his inaugural address in 1961:

All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even perhaps in our lifetime on this planet. But let us begin.

So…let us begin. And let us realize that some tasks and some goals are, indeed, worth beginning even though we’re not sure when they’ll be complete.

There’s Nothing New About Our Desire for Instant Gratification was last modified: July 28th, 2015 by Deb Nelson