Will everyone want to do business with you? Absolutely not. Your job, then, is to find people who appreciate your unique talent, skills, and offerings. Sounds simple enough, doesn’t it?
You know your business. You’ve fine-tuned your craft. And now, you’re waiting for the phone to ring or an email to arrive. I’ll let you in on a secret: It’s your turn. Make your move. Share your story. Activity breeds activity. Word of mouth is powerful – to make that work, you need to create a buzz of activity. Social media, face-to-face networking, and traditional marketing are among the variety of tools at your disposal.
Before you go out into the world to attract clients, ask and answer some tough questions about the product, service, opportunity you’re sharing with the world:
Who’s your audience?
Who cares?
So what?
Why you?
Why is my product / service worthy of purchase?
These questions will help you as you craft your story. And, yes, you’ll have a story for different situations. Time spent up front preparing your story, your pitch, your path will pay off as you build your business.
It’s time. Do good work. Share your story. Advance your cause.
