Are you being social or have you slipped into the habit of constant selling, rather than engaging, on social media channels? If you’re constantly asking, selling, telling, are you engaging with your audience? Or have you alienated your tribe? If you’re not engaging, you might just be transferring traditional media tactics to social settings. You might be lonely.
Give the L E A R N theory of being social a try:
Listen. Put your ear to the social scene and listen to your audience. Where are they spending their time? What do they expect to get from social media? What are they asking questions about? What are their pain points? How can you solve their problems?
Earn. You need to earn the trust of your audience. Show up: be present, be consistent, be thoughtful.
Answer. Now that you know the questions your audience is asking, offer up some answers. Be a superhero and share your knowledge.
Respect. There are lots of differing opinions being served up on social media. Respect those opinions; and while you’re at it, don’t engage with the trolls
Nurture. Developing relations is a process. Nurture these relationships: share posts, comment on posts, be an all-around nice person.
We all love a good conversation. Go out and be social. Let me know how
the L E A R N theory works for you.
