If sharing is caring, Kawasaki and Fitzpatrick are the King and Queen of caring.

Hubspot’s Amanda Sibley hosted a webinar featuring Guy Kawasaki and Peg Fitzpatrick a/k/a The Dynamic Duo of Social Media. This was a no-nonsense webinar packed with useful information. Here are the Duo’s 10 Tips to Get More Followers:

1. Be Valuable
   – Inform, assist, and entertain your followers
   – Pass the reshare test: create content people want to share with
   their followers
   – Embrace the NPR model: check their tweets out; you’ll want to be
   just like them
2. Be Clever
   – Piggyback onto existing services (Kawasaki’s Alltop.com, for example, where content is ready and waiting)
   – Share what’s already popular – in a timely fashion
   – Use lists, circles and communities – take advantage of existing groups
3. Be Gracious
   – Show a little social love and share other people’s content
   – Give thanks if someone shares your content or provides content you find valuable
   – Stay positive or stay silent
4. Be Organized
   – Use the right tool: Buffer, Sprout Social, Hootsuite
   – Create a calendar
   – Be consistent
5. Be Dramatic
   – Add visuals
   – Add text on top of visuals
   – Add user-generated content
6. Be Optimal
   – Perfect your profile – your face for profile pic; photo that tells story for cover photo
   – Add share buttons: make it easy for your followers to spread your content
   – Use optimal visual sizes for each social media forum: use largest photo
   size possible to make your photo stand out
7. Be Bold
   – Take a stand on an issue
   – Express your personality
   – Be topical and timely: jump into the conversation when it’s hot
8. Be Tough
   – Embrace complaints
   – Ignore trolls: you’ll come to recognize them soon enough
   – Go three rounds: let the conversation go – three responses show that
   you paid attention, and engaged your audience
9. Be Active
   – Be calm and post often
   – Repeat your tweets – Yes, repeat your tweets – 3x, every eight hours
   – Get on Pinterest
10. Be Curious
    – Experiment constantly
    – Watch what others do
    – Use incognito mode

Over-delivering on their promise of sharing their top 10 tips, Kawasaki and Fitzpatrick also let us in on a few power tips:

1. You can add up to four pictures with each tweet; one picture will double your engagement.
2. You can tag photos in your tweets and names tagged will not count as part of your 140 characters.
3. Upload your video directly to Facebook rather than embedding a YouTube video on Facebook
4. Promoting posts on Facebook is inexpensive and effective.
5. In their continuing education, Kawasaki and Fitzpatrick are experimenting with paying to promote on Pinterest.

Put these tips in place, and I suspect your audience will grow and become more engaged. Keep me posted, and let me know about your success.

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